storyboard

1st shot-A flash back so the edit of the scene is black and white to emphasis this. Main female is walking through the park, she is about to ring her boyfriend, writing his number on her phone dial.
2nd shot-A flash back so the edit of the scene is black and white to emphasis this. She then presses the call button, and is smiling.
3rd shot-A flash back so the edit of the scene is black and white to emphasis this. She looks around in the park and spottes her boyfriend with another girl, the boy has the phone in his hand and can hear his phone ringing but he busies it and continues to engage in conversation and laughter with the other girl.
4th shot- Back to contemporary, a close up shot of the girl with tears and her mascara all smudged running down her face.
5th shot- Side view shot of the girl sitting on her bed trying to write him a litter. There are loads of letters shattered out to support the lyrics"but the words don't come out right", suggesting that she has attempted several times to write a suitable letter to him.

6th shot-  Close up shot:

The camera then cuts to the actual letter the girl is writing, and follows a few words she writes "Dear Joe, i miss your smile, laugh, hugs. I just miss everything about you"

7th shot- Point of view shot(her ex's view)A flash back so the edit of the scene is black and white to emphasis this. The girl and her ex playing with his little brother, we decided to do this scene as it fits in with the lyric "hows your little brother does he still look just like you?"

8th shot-Close up shot on the calendar, the girl is crossing down the dates, and there are previous dates crossed out- this is to symbolise the days she hasn't seen him for. the lyric: "but it don't get no better as each days go by".

9th shot- Over the shoulder shot: the female is watching a cheesy love film "The notebook".

10th shot- Panning shot: pans and shows the female is also eating ice cream whilst watching the love film. Visible in the scene is also an open box of chocolates on the table and loads of used up tissues. We really wanted to nail the cliches in this scene as it is contemporary to young girls in society now.

11th shot- Long shot- Whilst she is watching the film she can hear her phone ringing from upstairs.
12th shot- Long shot- She quickly runs up the stairs.
13th shot- Mid shot- she runs into her room and jumps onto her bed straight to her phone.
14th shot- Mid shot- She checks her phone and the missed call is not her ex and she whispers underneath her breath "i wish it was him" and sighs.
15th shot - Mid shot. She is lying on her bed crying her eyes out, you can see the phone visible behind her on the bed from where she has chucked it in desperation.

16th shot - Long shot. She gets his jumper and cuddles it tightly to her chest, crying.

17th shot - Mid shot. She puts on his jumper and gets back on her bed.

18th shot - Mid shot. It goes to a flashback of them two and he is wearing the same jumper she is crying in to.

19th shot - Mid shot. It then goes to another flashback of them two when they're younger and are drawing.

20th shot - Long shot. It cuts to another scene of them playing in the tree

These are the images of the storyboards we dd, we are happy with what we created. We like our ideas and are confident that it should make a good music video which will appeal to our target audience. We think when we are filming we may come up with some new exciting ideas so these are not all of our ideas as we may think of different scenes when we actually start filming for our video.

Animatic

My group and I recorded our song in the background whilst videoing our storyboard, however, due to technical difficulties whilst converting the file to YouTube the sound has not appeared.
So here's a video simply playing our song, if you play the song and watch the story board at the exact same time then the images will match up with the lyrics. However, we haven't finished all of our ideas just yet so the after 2:27, it will not match up as there are no other storyboard images:

Location Report

Production Schedule

Production Schedule

Title: Rihanna PS I’m Still Not Over You                  

Date	Time	Activity	Location	People Required	Props/Equipment Required	Other Items (or a To Do List)
4/11/13	In our free time outside of school	Park scene (Walks through the park alone waiting to ring her ex)	Bush Hill Park	Evangeline	Phone, Umbrella	-Ask permission from the park if we can use their premises - Arrange an appropriate time for the mise en scene we want to create which is a dull atmosphere
4/11/13	In our free time outside of school	Park scene (See's her ex with a girl)	Bush Hill Park	Evangeline Joe	Phone	Ask permission from the park if we can use their premises
11/11/13	In our free time outside of school	Bedroom scene (Crying scene- because she has seen her ex with another girl so she has no hope)	Girls Bedroom	Evangeline	Jumper	Ask someone if we can use their bedroom or someone’s parents if we are using our own
11/11/13	In our free time outside of school	Bedroom scene (writes a letter to Joe over and over again because she can't find words to explain how she feels)	Girls Bedroom	Evangeline	Phone, Paper, Pen	Ask someone if we can use their bedroom or someone’s parents if we are using our own
18/11/13	In our free time outside of school	Living room scene	Girls Living Room	Evangeline	Tissues Ice Cream Chocolate	Find someone’s living room to use and ask permission

Casting notes

 Casting notes


My group and I think Evangeline is most appropriate for the role of the young girl in our music video as her enthusiasm and confidence will help her express her emotions deeply in video. Moreover, she will be able to express real love as we are also using her real boyfriend; we decided to do this as we felt it will enhance Evangeline’s performance majorly due by it avoiding the awkwardness of her pretending to be in love with someone other than her boyfriend. Evangeline has a cosy and comfortable presence  and she is very natural and emotional when appropriate which my group and I think is the essential ingredients to a fantastic music video.

Joe

 Joe is a tall guy, which is an advantage for him to play the boyfriend role as the contrast of his height to Evangelines is well suited as she is 5'5 and he is about 6' He is appropriate for the role of the ex as he is not shy or ashamed to express emotions when needed; he is humble guy and is the boyfriend of Evangeline. This is effective because an instant connection can be formed from the two which will reflect very well on screen. Joe has a soft presence and distinctive facial expressions which is essential to help portray emotion from the two lovers. He feels comfortable around Evangeline which we feel will be effective as real love can be shown.

Lilly:
My group and I decided to choose Lilly to be part of our music video as we feel that her personality is most appropriate for the role of the ‘home wrecker’ as we are in need of someone with loads of energy and passion to be the person that Evangeline catches her boyfriend cheating with in the music video. We feel that Lilly will be the most appropriate girl for our music video as she is a drama student and is able to play different roles whilst remaining confident. Lilly has a confident personality which will be portrayed effectively in our music video as her role requires a lot of effort.

Letter of permission to record label

Letter of permission to record label

Dear Roc nation,
My name is Nicole Owusu, and I am studying A-level media studies, I am in my second year and we are required to create a music video for a song of our choice.

My group and I will like to use one of your artists’ songs: Rihanna’s – P.S I’m still not over you, due to the fact that our target audience, whom are females can heavily relate to this and our original ideas that we drew up mirror the lyrics to this song perfectly, as our video will mostly be performance based.

If you grant us the permission to use this song, I will heavily appreciate this as Rihanna is my favourite artist, and has been for a very long time and due to all the knowledge and research I know about her, I will attempt to create a music video in a format that she would do.

Yours sincerely,

Nicole Owusu

Survey analysis

From looking at our results we now have a lot more ideas for our music video due to our feedback. The majority of our feedback was from 16-18 year old girls which is good as this is our main targeted audience. Many of the people who took part in our survey selected Pop and R&B as being their favourite genre's, this is great for us as a group in what we want to do. This is because Rihanna's main genre of music is both Pop and R&B which was the most popular.

The majority of our audience watch their music videos on Television and secondly on their computer.

More people preferred a narrative story music video when it is telling the story rather than performance based which is from the artist. This suits with what we wanted to do as we wanted to tell a story in our video and we was going to make all of it narrative as we felt this was best. After carrying out the questionnaire we can see that this is in fact the case as it is more popular towards our targeted audience.

Many of our audience listened to pop music rather than not with 75% saying they do listen to it and only 25% saying they do not. Rihanna's main genre of music is pop so this is effective for our work as they should more than likely enjoy Rihanna's music.

Our question 7 was an open ended question so I write what feedback we received, with half of our audience saying they liked it. Only 2 people said they didn't enjoy the music and one person saying it was generic. We have analysed this comment of someone saying it was generic and even though they are talking about the music and we can't physically change the song we are going to make our video unique. Four people said it was good and three people said it was good but they prefer the old stuff for example, what pop music was like in the 80's. I agree with this statement as I also prefer the pop music from the 80's so I will be looking at 80's pop music videos and seeing if we can incorporate this into our video somehow.

A lot of people found question 8 hard to answer which was asking them what their favourite music video out at the moment was. They found it hard to think of one but once they thought about it they had one to write down. Six people said Miley Cyrus - Cannonball was their favourite, I think this is really good for our ideas for our music video because as Miley's song is a sad love song so is Rihanna's. Miley's video is sad and she is crying a lot in it, this is what we want our actress to do in the video as well as we want a close up of her looking in the camera crying. We can look at the video Cannonball and see what effects and shots they used to make the audience feel her pain as it is done in a really good way.

The majority of our audience said they listened to Rihanna with 16 of them saying yes and only 4 of them saying they didn’t. This shows that a wide variety of people listen to Rihanna’s music and this video should appeal to a lot of people.

Our last question asked our audience what is their favourite Rihanna video and we left it as an open ended question so that they could pick any song of hers that they wanted. Unfaithful came up as the most liked video with Take A Bow as second and We Found Love third. We as a group our going to look at each of these videos and see what they are like and analyse them thoroughly. This will hopefully give us more ideas for our video as we haven’t actually fully decided on a beginning, middle and end in our story as we only have little ideas and nothing is our main idea.

Survey

3. My group and I decided to ask this question as we feel that it is important to know what genre the people doing the survey are interested in as it may influence how they answer question 8, 9 and 10 for example they may answer negatively due to them not being interested in pop and alternatively being interested in something like rock or indie in which Rihanna does not specialise in.

6. It is important to know whether our sample like pop, this is due to us knowing what the majority of people whom are local are interested in. With this information we can then draw a correlation into the results and compare the answer therefore understanding why people answered in a certain way compared to others. This is a good question for our sample because Rihanna's music is mainly based on pop.

7. I wanted to find out my samples opinion on pop music, this can therefore give them a chance to explain their reasons for not listening/listening to pop which can also give us a chance to understand why(in question
6) if their answer was no, the reason for it.

10. My group and I asked this question as we think it is important for us to know our samples favourite video as it would explain why they answered question 7 in the way they did. For example if someone in our sample said their favourite Rihanna video is a slow song like 'stay' then there favourite video obviously won't be 'PS i'm still not over you' as it is more of a pop song.

our pop questionnaire

This is an example of our Survey, we asked 10 varied questions for our 20 people to fill out

Mood board

This is a picture of the mood board we created for our chosen artist/song. As a group we were stuck on whether to choose Rihanna – PS I’m Still Not Over You or Adele – He Won’t Go. We got various pictures of the different ideas we had for each of the videos and we presented them to the class. We then felt that Rihanna was the better choice as we were more familiar with her music and although we may have had more ideas for the Adele song we felt our ideas for the Rihanna song were a lot more effective and would appeal more to our target audience. Our target audience is teenagers and we felt Rihanna is an artist that teenagers are attracted to more over Adele’s music.

Analysing music videos from different genre's

Jessie J - It's My Party (pop)

This song is a lot more upbeat and it is about her not caring what people think about her and she'll do her own thing. Jessie J has said this song is about how she feels about her life currently. By looking at the lyrics I feel it is about how she feels about peoples criticisms towards not just her but also her music too.This music video has a lot more vibrant colours used in it and Jessie J does not look anywhere near as serious as she does in Who You Are. She is joking around in the video with her lyrics and having a laugh with them. Even the surroundings of the video is a lot more electric and has a party vibe to the song.

Ed Sheeran The A Team music video analysis (slow song)

I will be analysing a music video by Ed Sheeran, my reason for choosing this video is the video uses a narrative structure which I feel is very different and will be portrayed in a emotional way. The video is told from another persons perspective, the person is watching another girls life.

Throughout the video there are many close ups which portray emotion from the girl in the video which creates feelings of sympathy from the audience as the lyrics are made in a way which is linked the what we are seeing in the video. This video is about how young people get caught up in doing drugs therefore I feel that this video will connect with the teenage audience(between the ages of 15-21)

Although there is a female in this video it will also connect to males as well because some males get caught up in drugs too.

This music video starts when it have been discovered that the girl lying down has been killed because of drugs which is a long shot. It can also suggest that she is unfortunate and doesn't have a place to sleep

or live. This makes the audience what to know more about her life. There is then a close up of her wiping her face and pulling the sleeping bag in around her which shows the audience she is cold, creating the audience to feel more sympathy for her.

The mise en scene also suggests that the girl is unfortunate not to have a home as she is in a park, also the bit where she is looking  that the girl is unfortunate because the costume she is wearing. She is wearing ripped tights and also a mans coat which is too big for her. Along with this she has thick make up on which suggests she has been trying anything for money. 

This video attracts it's target audience because they are people who could be involved and trapped and it shows that it isn't a way out. The circular structure intrigues the target audience causing them to be attracted to the video.

 J Cole Lost Ones (RNB)

This music video begins with a close up shot of a side view of a female, where it  is visible that she has been crying due to the tears and running down mascara, this immediately conveys that this song will be very emotional and deep.

 An extreme close shot is done which only focuses on the female’s eyes so that the audience can feel her hurt; this leaves the audience with questions from the beginning as to why this female is upset

The fact that the male (J Cole) is placing his hand on the window ceiling and not comforting the upset female conveys that there is an awkward situation going on in between them that is unresolved, it also shows that the female is rather strong as she is not looking to him for comfort, however this could also mean that he has upset her and is not remorseful about it.

However, J Cole then attempts to comfort the female and speak to her about their situation, the opening lyric of this song is “Baby girl, I can’t imagine what is like for you, I got you pregnant now inside there is a life in you”

This screen shot shows her turning away from him whilst he is attempting to talk to her, from this I can gather that they’re disagreeing on their decisions about the child he impregnated. 

 He then attempts again to hug and comfort her again whilst rapping “I know you going to think if this going to make me think about “wifeying” (marriage) you, like if you had my first child would I spend my whole life with you? The audience can gather that the male is not too keen on keeping this child or becoming ultimately serious with this female; from this they can finally understand why she is upset.

 She then forcefully/aggressively pushes him away, this conveys that his views on this situation differ from hers; she probably wants to start a family and move further on to a serious level with him whilst he doesn't want to.        

After, a mid shot is conducted whilst he raps “I aint trying to spend the night with you, I’m kind of lost”, this highlights the fact that he needs some space away from her as she is not in the frame shot with him.

Both of their hand gestures suggest that they’re in a very heated argument that has escalated the female’s mood from hurt into anger and she is continuously speaking with hand movements, portraying she has a lot to say.

However, J Cole then places his finger on the females mouth and raps “Hold on now, let me finish” which backs up my earlier point that the female is angry and has got a lot to say, yet he would like to be given the chance to give an explanation for his thoughts, and you can infer that he desperately wants her to understand his point.

The screen then splits into two whilst he is explaining his point, the effect of this split screen conveys that they both need to understand each other’s point of views, to make things equal for the both of them.

In this point of view shot you can infer that there are feelings between the couple as they’re holding hands and at this point the female isn't fighting it as she was in the previous scenes. Conveying that she is giving into him, which highlights how strong her feelings for him are.

99 problems essay.

In what ways are the traditional aspects of the hip-hop genre are broken or re-made in the music video for ‘99 problems’?

 

Jay Z’s ’99 problems’ music video was produced and released by Mark Romanek in 2004 which was a very controversial video at the time as it broke many of typical conventions or a rap/hip-hop genre video which is most probably what made the video and single such a success and remain significant to viewers, in particular to an audience who would have never listened to hip-hop music. The music video aimed to illustrate the struggles that Jay Z went through growing up in Brooklyn, New York whilst trying to pursue his career and elevate his position in the industry.

To begin with, the abstract representations of people, cultural elements and social problems deviate from the original representations of the hip-hop genre. For example when a rapper aims to show off their wealth, they use many expensive cars, flashy jewellery, name-brand clothing and alcohol in many close up shots such as in the ‘I Get Money’ video by 50 Cent which is a direct way of displaying their wealth. In the ‘’99 problems’’ video, one of his aims is to represent how disproportionately wealth is distributed in New York and the poverty in his neighbourhood. The close up of the black teenage boy wearing (what looks like) a black beanie is used to show that he is a victim of poverty, but a few seconds later he pulls down the balaclava to cover his face, inferring that he is about to commit a crime. This challenges the representation of the poor because it implies that what the rest of society may see as the consequences of being poor, those who live in poverty have other means of obtaining money through committing crimes and being involved in illegal activity and so the problem of ‘poverty’ is a social construct from outsiders and the richer, middle class people made to exploit the white race for their prejudice and discrimination.

Also, another way in which some of the traditional aspects are broken is through his lyrical content, the famous line ‘‘I got 99 problems but a bitch ain’t one’’ clearly suggest that Jay Z has a low opinion of women, as he labels them demeaning words such as ‘b*tch’ signifying that he has more power over them as they gave no ability to affect him. Yet through the use of voyeurism Jay Z attracts more male attention to the female, instead of completely disregarding them through the shots of women in bikini’s ‘booty-shaking’ and dancing in front of a car which flick through the clip at fast rates to capture male attention suggesting that they cannot get enough of women. He is able to portray the message effectively through synaesthesia as his lyrics collaborate well with the visual images to connect with the audience in a way that they can relate.

In terms of keeping with the traditional aspects of the hip-hop genre, the black and white theme of the video is similar to hip hop music videos from the late 1980’ and early 90’s by groups such as ‘Jazz’ by A Tribe called quest and ‘Rock box’ by RUN DMC, which is in a sense goes back to the traditional roots of hip hop where the lyrics were the most important part of the music video and there were lines dropped in about life and social issues instead of just displaying wealth, drug referencing and explicit lyrics. By going back to the roots of the hip hop genre the message of the song is displayed clearly and the ‘abstract’ aspects of the video have made the message of the video easier to understand. To sum up, the music video did divert away from many of the traditional aspects associated with the hip hop genre including the way the message was portrayed, through the technical elements such as camera shots and movements but in terms of rap the lyrics relate to and are similar to other artist’s music.

Analysing music videos from one particular artist

Song choice

Song choice option for Nicole & Rosette.

1.       Toni Braxton ft Trey Songz – Yesterday.  Years active: 1989-present.

Toni Braxton: American R&B singer; Sold over 66 million records worldwide. “Yesterday” served as the first single from her new album in 2009 named “pulse”. She has also starred in the 7^th season of the reality show dancing with the stars. Occupation: Singer-songwriter, record producer, actress, musician, composer, philanthropist, television personality. Labels: LaFace, Arista, Background, Atlantic.

2.       Shaffer Chimere Smith aka Neyo- Together. Years Active: 2005-present.

Occupation: Singer–songwriter, record producer, dancer, actor.  Genres:  R&B, pop, hip hop, soul, dance. Grammy award winning American R&B recording artist. Neyo has starred in several films; has worked with many other artist e.g. Rihanna, Keri Hilson, Pitbull and the list goes on (literally).  Labels: Compound, Motown, Def Jam

3.       K-Ci & Jojo- All my life.  Years Active- 1996-present

 American R&B duo, they were also a part of the chart-topping r&b group jodeci. K-Ci & JoJo's first sign of independence came in 1994 when K-Ci covered Bobby Womack's hit "If You Think You're Lonely Now" for the movie Jason's Lyric. Labels:MCA, Formula Recordings, RPH Records/EMI Publishing.

4.       Aaliyah- I miss you. Years active: 1991–2001. Aaliyah and eight others were killed in an airplane crash in The Bahamas after filming the music video for the single "Rock the Boat". The pilot, Luis Morales III, was unlicensed at the time of the accident and had traces of cocaine and alcohol in his system. She was an American recording artist, dancer, actress and model. She was born in Brooklyn, New York. Aaliyah is estimated to have sold 24 to 32 million albums worldwide. Labels: Blackground, Jive, Atlantic, Virgin. Aaliyah's music has continued to achieve commercial success with several posthumous releases

5.       Tynisha Keli- I wish you loved me. Years: active 2002–present. She is best known for the single "I Wish You Loved Me" which was written by Rico Love and produced by Tha Corna Boyz. Genres: Pop, R&B. Labels:  Warner Bros. Records (2006-2009). She is not currently signed to a label and still working on her third album, which will release sometime in 2013.

6.       Chris Brown- With you. Years active: 2005-present.  Christopher Maurice "Chris" Brown is an American recording artist, dancer, and actor. Born in Tappahannock, Virginia, he taught himself to sing and dance at a young age and was involved in his church choir and several local talent shows. Five albums.

7.       Trina ft. Kelly Rowland-Here we go.

8.       Big brovaz- Baby boy.

9.       Jamelia- Thank you

Music treatment

Rihanna- P.s I'm still not over you.

The scene commences with a female who is upset and is writing a letter which every sentence will be filmed, this letter will be about her explaining that she is not over her ex, there will be various previous ones scrunched up around her, she then finishes writing the letter but rips it up as she is in two minds about sending the letter.

The next scene then cuts to a flashback of when the female and her boyfriend would be around his little brother playing, this will be her reminiscing so to symbolise that this is something that happened in the past, a black and white effect will be used. Furthermore, the next scene will be split in four screens and one by one old video clips/pictures appear of memories of the couple

Several calendar pages flick counting down the months that she has not seen him.

Whilst looking through her phone at old pictures of them, she receives a missed call from her best friend is not very happy as she excitingly goes to look on her screen and realises it is not her ex.

She then runs upstairs rapidly locks herself in his room, picks up a jumper (the scene will then quickly cut to a mid-shot of the male, her ex wearing this jumper) and cuts back to the female in her room who is clenching tightly onto this jumper and begins to weep.

Clock slowly rewinds back the time to the first day they met, when they were young kids and she moved down to his neighbourhood and they commence to play with each other’s toys.

Feedback:

Deniece- WICKED!

Precious- It's good, it's in a lot of detail, the concept is very contemporary with young people and love which is a good thing. I just don't understand the beginning part of why she rips the letter.


Jessica- It's really good, it's described in  a lot of depth , whilst reading it you feel as if you yourself are in the music video. Criticisms- get straight to the point, too much waffling.

Key features of the music genre I'll be focusing on

The music genre I’ll be focusing on is pop and R&B as these are the two main music genres that Rihanna’s music falls into.
 

Pop music is a very popular genre of music and it has been for a very long time which developed from rock and roll in the 1950’s. Pop music is very diverse and can borrow elements from other styles of music. Pop is listened to all of the time and various worldwide artists are in the genre of pop music.

 

Musicologists often identify the following characteristics as typical of the pop music genre:

• an aim of appealing to a general audience, rather than to a particular sub-culture or ideology
• an emphasis on craftsmanship rather than formal "artistic" qualities
• an emphasis on recording, production, and technology, over live performance
• a tendency to reflect existing trends rather than progressive developments
• much pop music is intended to encourage dancing, or it uses dance-oriented beats or rhythms

R&B is also a very popular genre of music and is listened to by many people all over the world. The term R&B was traditionally from rhythm and blues music but today the term R&B music describes the style of African-American music originating after the decline of disco in the 1980’s.

Contemporary R&B has a polished record production style, drum machine-backed rhythms, an occasional saxophone-laced beat to give a jazz feel (mostly common in contemporary R&B songs prior to the year 1995), and a smooth, lush style of vocal arrangement. Electronic influences are becoming an increasing trend, and the use of hip hop or dance-inspired beats are typical, although the roughness and grit inherent in hip hop may be reduced and smoothed out. Contemporary R&B vocalists are often known for their use of melisma, popularized by vocalists such as Michael Jackson, Stevie Wonder, Whitney Houston, and Mariah Carey.

About Rihanna

QUESTIONS FOR MUSIC VIDEOS

How much of the video is narrative and how much is performance? is there a clear line between the two
The whole of the video is narrative

In what ways are these used in the video: clothes, locations and colours? (remember to comment on then denotation and connotation)
The video is filmed by the pool to create a relaxed environment which can go with the song.

What is overall style of the video?

What image is the band/artist trying to present ?
They are trying to narrate a love scene through song lyrics

What kind of audience do you think the video is trying to appeal to? (think about gender, age, race, etc.)
I think it would generally appeal to women as overall women like love songs, but it can also appeal to people whom are in love whether male or female. It will attract mainly young people but old people may consider listening to this song for old memories

How important do you think this video is in the marketing of the artist/band




How much of the video is narrative and how much is performance? is there a clear line between the two
This music video is fully narrative
In what ways are these used in the video: clothes, locations and colours? (remember to comment on then denotation and connotation)
The location in this music video is used to show the artists live a lonely life as it's just them in the video, this can reflect of the words of the lyrics.
What is overall style of the video?
The overall of the video is very modern and calm.
What image is the band/artist trying to present ?
The artists are trying to present the feeling of loneliness and being left by the one you love, overall love.

What kind of audience do you think the video is trying to appeal to? (think about gender, age, race, etc.)
I think this song will appeal to both males and females, any age and race as this song features two artists that are very different, ones a country side singer and ones a rapper/singer so this song will attract all sorts of audiences from differences fan bases.
How important do you think this video is in the marketing of the artist/band?

How much of the video is narrative and how much is performance? is there a clear line between the two
there is a clear line between narration and performance

In what ways are these used in the video: clothes, locations and colours? (remember to comment on then denotation and connotation)

What is overall style of the video?

What image is the band/artist trying to present ?

What kind of audience do you think the video is trying to appeal to? (think about gender, age, race, etc.)

How important do you think this video is in the marketing of the artist/band?




How much of the video is narrative and how much is performance? is there a clear line between the two
Most of this video is performance although Beyonce mouthed lines in some of it but there is a clear distinction between the performance and the narration

In what ways are these used in the video: clothes, locations and colours? (remember to comment on then denotation and connotation)
One of the outfits Beyonce wears is red and bold, this is used in the music video to represent dominance and royalty and colour and style of an outfit can portray a lot

What is overall style of the video?
One word I would use to describe this video would be 'ruling' reason being the mise en scene, there is a lion in the background which could represent Beyonce suggesting she's ruling, a queen and does not fear anything. Beyonce(the main person in this video) wears red and there are red flags in the background which can suggest she is dangerous or has a 'bad side'
What image is the band/artist trying to present ?

What kind of audience do you think the video is trying to appeal to? (think about gender, age, race, etc.)
I think the obvious gender this music video will appeal to is women because the song is based on girls running the world, It can appeal to all ages of women and any race.

How important do you think this video is in the marketing of the artist/band?



How much of the video is narrative and how much is performance? is there a clear line between the two
There is not a clear line between the narration and the performance
In what ways are these used in the video: clothes, locations and colours? (remember to comment on then denotation and connotation)

What is overall style of the video?
Fun and careless
What image is the band/artist trying to present ?
They are trying to show a dance move

What kind of audience do you think the video is trying to appeal to? (think about gender, age, race, etc.)
This music video will attract any type of people

How important do you think this video is in the marketing of the artist/band?