Tuesday, 1 October 2013

Survey analysis


From looking at our results we now have a lot more ideas for our music video due to our feedback. The majority of our feedback was from 16-18 year old girls which is good as this is our main targeted audience. Many of the people who took part in our survey selected Pop and R&B as being their favourite genre's, this is great for us as a group in what we want to do. This is because Rihanna's main genre of music is both Pop and R&B which was the most popular.

The majority of our audience watch their music videos on Television and secondly on their computer.

More people preferred a narrative story music video when it is telling the story rather than performance based which is from the artist. This suits with what we wanted to do as we wanted to tell a story in our video and we was going to make all of it narrative as we felt this was best. After carrying out the questionnaire we can see that this is in fact the case as it is more popular towards our targeted audience.

Many of our audience listened to pop music rather than not with 75% saying they do listen to it and only 25% saying they do not. Rihanna's main genre of music is pop so this is effective for our work as they should more than likely enjoy Rihanna's music.

Our question 7 was an open ended question so I write what feedback we received, with half of our audience saying they liked it. Only 2 people said they didn't enjoy the music and one person saying it was generic. We have analysed this comment of someone saying it was generic and even though they are talking about the music and we can't physically change the song we are going to make our video unique. Four people said it was good and three people said it was good but they prefer the old stuff for example, what pop music was like in the 80's. I agree with this statement as I also prefer the pop music from the 80's so I will be looking at 80's pop music videos and seeing if we can incorporate this into our video somehow.

A lot of people found question 8 hard to answer which was asking them what their favourite music video out at the moment was. They found it hard to think of one but once they thought about it they had one to write down. Six people said Miley Cyrus - Cannonball was their favourite, I think this is really good for our ideas for our music video because as Miley's song is a sad love song so is Rihanna's. Miley's video is sad and she is crying a lot in it, this is what we want our actress to do in the video as well as we want a close up of her looking in the camera crying. We can look at the video Cannonball and see what effects and shots they used to make the audience feel her pain as it is done in a really good way.

The majority of our audience said they listened to Rihanna with 16 of them saying yes and only 4 of them saying they didn’t. This shows that a wide variety of people listen to Rihanna’s music and this video should appeal to a lot of people.

Our last question asked our audience what is their favourite Rihanna video and we left it as an open ended question so that they could pick any song of hers that they wanted. Unfaithful came up as the most liked video with Take A Bow as second and We Found Love third. We as a group our going to look at each of these videos and see what they are like and analyse them thoroughly. This will hopefully give us more ideas for our video as we haven’t actually fully decided on a beginning, middle and end in our story as we only have little ideas and nothing is our main idea.

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