Analysing music videos from different genre's

Jessie J - It's My Party (pop)

This song is a lot more upbeat and it is about her not caring what people think about her and she'll do her own thing. Jessie J has said this song is about how she feels about her life currently. By looking at the lyrics I feel it is about how she feels about peoples criticisms towards not just her but also her music too.This music video has a lot more vibrant colours used in it and Jessie J does not look anywhere near as serious as she does in Who You Are. She is joking around in the video with her lyrics and having a laugh with them. Even the surroundings of the video is a lot more electric and has a party vibe to the song.

Ed Sheeran The A Team music video analysis (slow song)

I will be analysing a music video by Ed Sheeran, my reason for choosing this video is the video uses a narrative structure which I feel is very different and will be portrayed in a emotional way. The video is told from another persons perspective, the person is watching another girls life.

Throughout the video there are many close ups which portray emotion from the girl in the video which creates feelings of sympathy from the audience as the lyrics are made in a way which is linked the what we are seeing in the video. This video is about how young people get caught up in doing drugs therefore I feel that this video will connect with the teenage audience(between the ages of 15-21)

Although there is a female in this video it will also connect to males as well because some males get caught up in drugs too.

This music video starts when it have been discovered that the girl lying down has been killed because of drugs which is a long shot. It can also suggest that she is unfortunate and doesn't have a place to sleep

or live. This makes the audience what to know more about her life. There is then a close up of her wiping her face and pulling the sleeping bag in around her which shows the audience she is cold, creating the audience to feel more sympathy for her.

The mise en scene also suggests that the girl is unfortunate not to have a home as she is in a park, also the bit where she is looking  that the girl is unfortunate because the costume she is wearing. She is wearing ripped tights and also a mans coat which is too big for her. Along with this she has thick make up on which suggests she has been trying anything for money. 

This video attracts it's target audience because they are people who could be involved and trapped and it shows that it isn't a way out. The circular structure intrigues the target audience causing them to be attracted to the video.

 J Cole Lost Ones (RNB)

This music video begins with a close up shot of a side view of a female, where it  is visible that she has been crying due to the tears and running down mascara, this immediately conveys that this song will be very emotional and deep.

 An extreme close shot is done which only focuses on the female’s eyes so that the audience can feel her hurt; this leaves the audience with questions from the beginning as to why this female is upset

The fact that the male (J Cole) is placing his hand on the window ceiling and not comforting the upset female conveys that there is an awkward situation going on in between them that is unresolved, it also shows that the female is rather strong as she is not looking to him for comfort, however this could also mean that he has upset her and is not remorseful about it.

However, J Cole then attempts to comfort the female and speak to her about their situation, the opening lyric of this song is “Baby girl, I can’t imagine what is like for you, I got you pregnant now inside there is a life in you”

This screen shot shows her turning away from him whilst he is attempting to talk to her, from this I can gather that they’re disagreeing on their decisions about the child he impregnated. 

 He then attempts again to hug and comfort her again whilst rapping “I know you going to think if this going to make me think about “wifeying” (marriage) you, like if you had my first child would I spend my whole life with you? The audience can gather that the male is not too keen on keeping this child or becoming ultimately serious with this female; from this they can finally understand why she is upset.

 She then forcefully/aggressively pushes him away, this conveys that his views on this situation differ from hers; she probably wants to start a family and move further on to a serious level with him whilst he doesn't want to.        

After, a mid shot is conducted whilst he raps “I aint trying to spend the night with you, I’m kind of lost”, this highlights the fact that he needs some space away from her as she is not in the frame shot with him.

Both of their hand gestures suggest that they’re in a very heated argument that has escalated the female’s mood from hurt into anger and she is continuously speaking with hand movements, portraying she has a lot to say.

However, J Cole then places his finger on the females mouth and raps “Hold on now, let me finish” which backs up my earlier point that the female is angry and has got a lot to say, yet he would like to be given the chance to give an explanation for his thoughts, and you can infer that he desperately wants her to understand his point.

The screen then splits into two whilst he is explaining his point, the effect of this split screen conveys that they both need to understand each other’s point of views, to make things equal for the both of them.

In this point of view shot you can infer that there are feelings between the couple as they’re holding hands and at this point the female isn't fighting it as she was in the previous scenes. Conveying that she is giving into him, which highlights how strong her feelings for him are.