Identification of bits that need to be worked on or re-filmed

Although my group and I was not impressed with our rough copy, our audience feedback encouraged us to change our video more. Our audience feedback was very harsh, people mostly spoke about the blank spaces and weird structure of the video.

Moreover, we will work on our music videos, we plan to re-film and re-edit the majority of our music video, this will be stressful but rewarding as we will surely make a music video we are happy with. People were sympathetic to our actress and felt her emotion in some of the sad parts such as catching her boyfriend with another girl therefore we intend to add more emotional parts.

Inspiration

Analytic of chosen artists music videos.

It is clear that in most Rihanna music videos she has close up shots on her statement jewelry or her face, this could be done to show her target audience that she is glamorous/stylish. This can also lead her target audience to copy her fashion sense. Throughout every music video of Rihanna's she has close up shots of her face, this may be done to show her audience the emotion she is feeling so that it can therefore be transferred to the audience which will effect there understanding of the song, making them understand the lyrics better. Throughout most of Rihanna's music videos she also has long shots which are done to show her body language and attitude. The introduction of Rihanna's music videos and usually time consuming as she loves to make an exciting intro to her songs showing off her stylishness and good looks, also she usually lip sync's her first lyrics which I ensured our actress did too . Moreover, my group and I made show we developed this convention as we want our music video to be as similar to Rihanna's as possible.

DigiPak/ Ancillary task

This is the rough copy of our digipak. As we received tons of criticism we will change our whole digipak completely. People criticised our digipak for not relating to our actress and they also said the theme of the digipak was not good enough. We will resolve the problems with our album cover by making most of the pictures of our actress and changing the font style and colour so that it is neat and does not blend in with the background picture.

Rough copy

first draft for poster

My group and I decided to chose a black background as we felt that the simplicity represents Rihanna best. We kept it conventional as Rihanna does not usually have colourful backgrounds that reveal a lot. Black represents Rihanna's personality as she is usual seen to be a rebel and does not reveal much emotion on her face. Black symbolises sexuality, mystery and elegance which represents Rihanna as she is seen as a sex symbol as her dress sense usual involves her revealing a lot of skin however she always tries to keep is elegant. The image we used in the poster is the same as the image on the digipak, we felt this would be most appropriate as it would promote the album more. Rihanna is seen as a fragile and mystrerious lady in this poster which is always shown in her facial expressions on her album, it could be argued that she is trying to portray hurt and sorrow.

Problems

We were unaware that our artist would be changing her hairstyle several times, this problem was challenging yet rewarding as we figured it was not a bad idea for our actress to change her hairstyle after all as in most music videos the singer is usually changing their hairstyles.
For example:






These are all print screens from Rihanna's music video 'unfaithful' although it does not look like it is from the same video. This is because Rihanna has different hairstyles, this is effective because it can portray that she has been with her lover for a long period of time and it can also portray how glamorous she is, therefore we felt that our actress changing her hairstyle a lot was beneficial as it helps portray Rihanna better than we thought it would.



Furthermore, another problem that encountered was that there was not much lip synching of our actress which was a downfall as that does not help keep our music video conventional.
Examples of lip syncing within Rihanna's music videos:







We resolved this problem by making our video mostly narrative.