It is clear that in most Rihanna music videos she has close up shots on her statement jewelry or her face, this could be done to show her target audience that she is glamorous/stylish. This can also lead her target audience to copy her fashion sense. Throughout every music video of Rihanna's she has close up shots of her face, this may be done to show her audience the emotion she is feeling so that it can therefore be transferred to the audience which will effect there understanding of the song, making them understand the lyrics better. Throughout most of Rihanna's music videos she also has long shots which are done to show her body language and attitude. The introduction of Rihanna's music videos and usually time consuming as she loves to make an exciting intro to her songs showing off her stylishness and good looks, also she usually lip sync's her first lyrics which I ensured our actress did too . Moreover, my group and I made show we developed this convention as we want our music video to be as similar to Rihanna's as possible.
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