My group and I decided to chose a black background as we felt that the simplicity represents Rihanna best. We kept it conventional as Rihanna does not usually have colourful backgrounds that reveal a lot. Black represents Rihanna's personality as she is usual seen to be a rebel and does not reveal much emotion on her face. Black symbolises sexuality, mystery and elegance which represents Rihanna as she is seen as a sex symbol as her dress sense usual involves her revealing a lot of skin however she always tries to keep is elegant. The image we used in the poster is the same as the image on the digipak, we felt this would be most appropriate as it would promote the album more. Rihanna is seen as a fragile and mystrerious lady in this poster which is always shown in her facial expressions on her album, it could be argued that she is trying to portray hurt and sorrow.
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