Final Cut Of Music Video

Below is the final cut of our music video:

We improved our music video after reading feedback from our target audience...
We decided to base most of our music video on our actress by taking a lot of close up shots and tracking shots within the video and also using more narrative to keep it conventional. We decided to cut out the beginning bit where our actress is making a phone call for the reason being Rihanna face is usually shown in the beginning and as we decided to keep our music video conventional, it was important for there to be narrative of Rihanna in the beginning.

My group and I arranged for Jemina to do our actress' makeup and we going for a subtle, natural look. We went for a natural look as we did not want our actress to come out of her comfort zone as it would show in the music video.

We decided to do a black and white effect in part of our music video whilst editing as we wanted to portray the memories of our actress and her ex in sense that the memories are faded away.

As you can see our actress is in different outfits throughout the video, this was important as we were able to portray her fashion sense which is conventional as Rihanna usually does this.

Ancillary Task - Print Advert

This is the finished poster for Rihanna’s A Girl Like Me album which includes our PS I’m Still Not Over You song.

Ancillary Task - Digipak

Front Cover:
For our front cover we decided to keep it simple by having a black and white them. This is effective as it shows how we attempted to keep it conventional as Rihanna usually has simple front covers and so do other pop singers such as Beyonce.
Examples:












For the inside left cover:
We decided to have our actress looking downwards so that she doesn't reveal much emotion through the eyes. This is effective because her face itself says a lot and can lead the target audience thinking about the emotion our actress is feeling. Is she upset or happy?
 Examples:

An example of this looking down effect would be on Rihanna's digipak for the album 'Loud' she is looking down and her target audience is confused as to what she is feeling.


Inside right cover:

Rihanna usually does abstract poses in her pictures and we wanted our actress to portray that. This is effective as it shows how we use every way possible to attempt to remain conventional.


Back cover:

Identification of bits that need to be worked on or re-filmed

Although my group and I was not impressed with our rough copy, our audience feedback encouraged us to change our video more. Our audience feedback was very harsh, people mostly spoke about the blank spaces and weird structure of the video.

Moreover, we will work on our music videos, we plan to re-film and re-edit the majority of our music video, this will be stressful but rewarding as we will surely make a music video we are happy with. People were sympathetic to our actress and felt her emotion in some of the sad parts such as catching her boyfriend with another girl therefore we intend to add more emotional parts.

Inspiration

Analytic of chosen artists music videos.

It is clear that in most Rihanna music videos she has close up shots on her statement jewelry or her face, this could be done to show her target audience that she is glamorous/stylish. This can also lead her target audience to copy her fashion sense. Throughout every music video of Rihanna's she has close up shots of her face, this may be done to show her audience the emotion she is feeling so that it can therefore be transferred to the audience which will effect there understanding of the song, making them understand the lyrics better. Throughout most of Rihanna's music videos she also has long shots which are done to show her body language and attitude. The introduction of Rihanna's music videos and usually time consuming as she loves to make an exciting intro to her songs showing off her stylishness and good looks, also she usually lip sync's her first lyrics which I ensured our actress did too . Moreover, my group and I made show we developed this convention as we want our music video to be as similar to Rihanna's as possible.

DigiPak/ Ancillary task

This is the rough copy of our digipak. As we received tons of criticism we will change our whole digipak completely. People criticised our digipak for not relating to our actress and they also said the theme of the digipak was not good enough. We will resolve the problems with our album cover by making most of the pictures of our actress and changing the font style and colour so that it is neat and does not blend in with the background picture.