Analytic of chosen artists music videos.

It is clear that in most Rihanna music videos she has close up shots on her statement jewelry or her face, this could be done to show her target audience that she is glamorous/stylish. This can also lead her target audience to copy her fashion sense. Throughout every music video of Rihanna's she has close up shots of her face, this may be done to show her audience the emotion she is feeling so that it can therefore be transferred to the audience which will effect there understanding of the song, making them understand the lyrics better. Throughout most of Rihanna's music videos she also has long shots which are done to show her body language and attitude. The introduction of Rihanna's music videos and usually time consuming as she loves to make an exciting intro to her songs showing off her stylishness and good looks, also she usually lip sync's her first lyrics which I ensured our actress did too . Moreover, my group and I made show we developed this convention as we want our music video to be as similar to Rihanna's as possible.

DigiPak/ Ancillary task

This is the rough copy of our digipak. As we received tons of criticism we will change our whole digipak completely. People criticised our digipak for not relating to our actress and they also said the theme of the digipak was not good enough. We will resolve the problems with our album cover by making most of the pictures of our actress and changing the font style and colour so that it is neat and does not blend in with the background picture.

Rough copy

first draft for poster

My group and I decided to chose a black background as we felt that the simplicity represents Rihanna best. We kept it conventional as Rihanna does not usually have colourful backgrounds that reveal a lot. Black represents Rihanna's personality as she is usual seen to be a rebel and does not reveal much emotion on her face. Black symbolises sexuality, mystery and elegance which represents Rihanna as she is seen as a sex symbol as her dress sense usual involves her revealing a lot of skin however she always tries to keep is elegant. The image we used in the poster is the same as the image on the digipak, we felt this would be most appropriate as it would promote the album more. Rihanna is seen as a fragile and mystrerious lady in this poster which is always shown in her facial expressions on her album, it could be argued that she is trying to portray hurt and sorrow.

Problems

We were unaware that our artist would be changing her hairstyle several times, this problem was challenging yet rewarding as we figured it was not a bad idea for our actress to change her hairstyle after all as in most music videos the singer is usually changing their hairstyles.
For example:






These are all print screens from Rihanna's music video 'unfaithful' although it does not look like it is from the same video. This is because Rihanna has different hairstyles, this is effective because it can portray that she has been with her lover for a long period of time and it can also portray how glamorous she is, therefore we felt that our actress changing her hairstyle a lot was beneficial as it helps portray Rihanna better than we thought it would.



Furthermore, another problem that encountered was that there was not much lip synching of our actress which was a downfall as that does not help keep our music video conventional.
Examples of lip syncing within Rihanna's music videos:







We resolved this problem by making our video mostly narrative.

digipak

As a group we decided to take a picture of Evangeline's face looking down in a close up shot. We felt that a close up shot was the most appropriate as a persons emotion can be portrayed clearly. Evangeline is looking directly into the camera, this was done to portray worry. We wanted Evangeline's emotion to reflect track 10, in this track Rihanna sings about how she is not over her ex, she is pouring her heart out through the lyrics as she says ''don't you know I've tried and I've tried to get you out my mind'' this shows how she hates that she still thinks about her ex.

For the back cover my group and I wanted to keep it conventional to Rihanna's original back cover so we decided to put an image of trees and grass as the scenery as Rihanna's original album consists of colourful plants and trees. Our aim was to keep it original in terms of what Rihanna would normally do.

   

Features of a Rihanna video

Features of a Rihanna video:
- Constant change of outfits
-Loads of close-up shots
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