Production Schedule

Production Schedule

Title: Rihanna PS I’m Still Not Over You                  

Date	Time	Activity	Location	People Required	Props/Equipment Required	Other Items (or a To Do List)
4/11/13	In our free time outside of school	Park scene (Walks through the park alone waiting to ring her ex)	Bush Hill Park	Evangeline	Phone, Umbrella	-Ask permission from the park if we can use their premises - Arrange an appropriate time for the mise en scene we want to create which is a dull atmosphere
4/11/13	In our free time outside of school	Park scene (See's her ex with a girl)	Bush Hill Park	Evangeline Joe	Phone	Ask permission from the park if we can use their premises
11/11/13	In our free time outside of school	Bedroom scene (Crying scene- because she has seen her ex with another girl so she has no hope)	Girls Bedroom	Evangeline	Jumper	Ask someone if we can use their bedroom or someone’s parents if we are using our own
11/11/13	In our free time outside of school	Bedroom scene (writes a letter to Joe over and over again because she can't find words to explain how she feels)	Girls Bedroom	Evangeline	Phone, Paper, Pen	Ask someone if we can use their bedroom or someone’s parents if we are using our own
18/11/13	In our free time outside of school	Living room scene	Girls Living Room	Evangeline	Tissues Ice Cream Chocolate	Find someone’s living room to use and ask permission

Casting notes

 Casting notes


My group and I think Evangeline is most appropriate for the role of the young girl in our music video as her enthusiasm and confidence will help her express her emotions deeply in video. Moreover, she will be able to express real love as we are also using her real boyfriend; we decided to do this as we felt it will enhance Evangeline’s performance majorly due by it avoiding the awkwardness of her pretending to be in love with someone other than her boyfriend. Evangeline has a cosy and comfortable presence  and she is very natural and emotional when appropriate which my group and I think is the essential ingredients to a fantastic music video.

Joe

 Joe is a tall guy, which is an advantage for him to play the boyfriend role as the contrast of his height to Evangelines is well suited as she is 5'5 and he is about 6' He is appropriate for the role of the ex as he is not shy or ashamed to express emotions when needed; he is humble guy and is the boyfriend of Evangeline. This is effective because an instant connection can be formed from the two which will reflect very well on screen. Joe has a soft presence and distinctive facial expressions which is essential to help portray emotion from the two lovers. He feels comfortable around Evangeline which we feel will be effective as real love can be shown.

Lilly:
My group and I decided to choose Lilly to be part of our music video as we feel that her personality is most appropriate for the role of the ‘home wrecker’ as we are in need of someone with loads of energy and passion to be the person that Evangeline catches her boyfriend cheating with in the music video. We feel that Lilly will be the most appropriate girl for our music video as she is a drama student and is able to play different roles whilst remaining confident. Lilly has a confident personality which will be portrayed effectively in our music video as her role requires a lot of effort.

Letter of permission to record label

Letter of permission to record label

Dear Roc nation,
My name is Nicole Owusu, and I am studying A-level media studies, I am in my second year and we are required to create a music video for a song of our choice.

My group and I will like to use one of your artists’ songs: Rihanna’s – P.S I’m still not over you, due to the fact that our target audience, whom are females can heavily relate to this and our original ideas that we drew up mirror the lyrics to this song perfectly, as our video will mostly be performance based.

If you grant us the permission to use this song, I will heavily appreciate this as Rihanna is my favourite artist, and has been for a very long time and due to all the knowledge and research I know about her, I will attempt to create a music video in a format that she would do.

Yours sincerely,

Nicole Owusu

Survey analysis

From looking at our results we now have a lot more ideas for our music video due to our feedback. The majority of our feedback was from 16-18 year old girls which is good as this is our main targeted audience. Many of the people who took part in our survey selected Pop and R&B as being their favourite genre's, this is great for us as a group in what we want to do. This is because Rihanna's main genre of music is both Pop and R&B which was the most popular.

The majority of our audience watch their music videos on Television and secondly on their computer.

More people preferred a narrative story music video when it is telling the story rather than performance based which is from the artist. This suits with what we wanted to do as we wanted to tell a story in our video and we was going to make all of it narrative as we felt this was best. After carrying out the questionnaire we can see that this is in fact the case as it is more popular towards our targeted audience.

Many of our audience listened to pop music rather than not with 75% saying they do listen to it and only 25% saying they do not. Rihanna's main genre of music is pop so this is effective for our work as they should more than likely enjoy Rihanna's music.

Our question 7 was an open ended question so I write what feedback we received, with half of our audience saying they liked it. Only 2 people said they didn't enjoy the music and one person saying it was generic. We have analysed this comment of someone saying it was generic and even though they are talking about the music and we can't physically change the song we are going to make our video unique. Four people said it was good and three people said it was good but they prefer the old stuff for example, what pop music was like in the 80's. I agree with this statement as I also prefer the pop music from the 80's so I will be looking at 80's pop music videos and seeing if we can incorporate this into our video somehow.

A lot of people found question 8 hard to answer which was asking them what their favourite music video out at the moment was. They found it hard to think of one but once they thought about it they had one to write down. Six people said Miley Cyrus - Cannonball was their favourite, I think this is really good for our ideas for our music video because as Miley's song is a sad love song so is Rihanna's. Miley's video is sad and she is crying a lot in it, this is what we want our actress to do in the video as well as we want a close up of her looking in the camera crying. We can look at the video Cannonball and see what effects and shots they used to make the audience feel her pain as it is done in a really good way.

The majority of our audience said they listened to Rihanna with 16 of them saying yes and only 4 of them saying they didn’t. This shows that a wide variety of people listen to Rihanna’s music and this video should appeal to a lot of people.

Our last question asked our audience what is their favourite Rihanna video and we left it as an open ended question so that they could pick any song of hers that they wanted. Unfaithful came up as the most liked video with Take A Bow as second and We Found Love third. We as a group our going to look at each of these videos and see what they are like and analyse them thoroughly. This will hopefully give us more ideas for our video as we haven’t actually fully decided on a beginning, middle and end in our story as we only have little ideas and nothing is our main idea.

Survey

3. My group and I decided to ask this question as we feel that it is important to know what genre the people doing the survey are interested in as it may influence how they answer question 8, 9 and 10 for example they may answer negatively due to them not being interested in pop and alternatively being interested in something like rock or indie in which Rihanna does not specialise in.

6. It is important to know whether our sample like pop, this is due to us knowing what the majority of people whom are local are interested in. With this information we can then draw a correlation into the results and compare the answer therefore understanding why people answered in a certain way compared to others. This is a good question for our sample because Rihanna's music is mainly based on pop.

7. I wanted to find out my samples opinion on pop music, this can therefore give them a chance to explain their reasons for not listening/listening to pop which can also give us a chance to understand why(in question
6) if their answer was no, the reason for it.

10. My group and I asked this question as we think it is important for us to know our samples favourite video as it would explain why they answered question 7 in the way they did. For example if someone in our sample said their favourite Rihanna video is a slow song like 'stay' then there favourite video obviously won't be 'PS i'm still not over you' as it is more of a pop song.

our pop questionnaire

This is an example of our Survey, we asked 10 varied questions for our 20 people to fill out

Mood board

This is a picture of the mood board we created for our chosen artist/song. As a group we were stuck on whether to choose Rihanna – PS I’m Still Not Over You or Adele – He Won’t Go. We got various pictures of the different ideas we had for each of the videos and we presented them to the class. We then felt that Rihanna was the better choice as we were more familiar with her music and although we may have had more ideas for the Adele song we felt our ideas for the Rihanna song were a lot more effective and would appeal more to our target audience. Our target audience is teenagers and we felt Rihanna is an artist that teenagers are attracted to more over Adele’s music.